95% of your student marketing is ending up in the trash.
95% of your student marketing is ending up in the trash.
The average college-hopeful student receives 454 pieces of mail per year. Is this the most effective medium to make meaningful engagements with potential students?
Of course not! Direct mailing prospective students has been around since before the internet came about. Colleges and universities should reevaluate which platforms make the most sense in order to reach students more effectively as well as avoid wasting advertising dollars.
Direct mail is TWICE as expensive as digital marketing, so enrollment marketers should double down on on digital. Social media is a great way to reach both students and tuition buyers as it is now used daily by the majority of both groups.
READY TO DISCUSS YOUR EDUCATION MARKETING STRATEGY? LET’S TALK.
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Unity Environmental University at Pineland
Advance Education developed a multi-channel campaign for Unity Environmental University at Pineland to promote a brand new campus offering in-person environmentally focused bachelor’s degree programs. Multiple creatives were developed utilizing both general brand and program specific creatives to engage targeted audiences with imagery and messaging that speaks to their passion and inspires action.