95% of your student marketing is ending up in the trash.
95% of your student marketing is ending up in the trash.
The average college-hopeful student receives 454 pieces of mail per year. Is this the most effective medium to make meaningful engagements with potential students?
Of course not! Direct mailing prospective students has been around since before the internet came about. Colleges and universities should reevaluate which platforms make the most sense in order to reach students more effectively as well as avoid wasting advertising dollars.
Direct mail is TWICE as expensive as digital marketing, so enrollment marketers should double down on on digital. Social media is a great way to reach both students and tuition buyers as it is now used daily by the majority of both groups.
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Most marketing touches occur before that initial inquiry. The primary objective is to transition inquirers into applicants and ultimately committed students. When students and their parents are making these decisions, from late junior to senior year, you have more opportunities to influence their decision.