95% of your student marketing is ending up in the trash.
95% of your student marketing is ending up in the trash.
The average college-hopeful student receives 454 pieces of mail per year. Is this the most effective medium to make meaningful engagements with potential students?
Of course not! Direct mailing prospective students has been around since before the internet came about. Colleges and universities should reevaluate which platforms make the most sense in order to reach students more effectively as well as avoid wasting advertising dollars.
Direct mail is TWICE as expensive as digital marketing, so enrollment marketers should double down on on digital. Social media is a great way to reach both students and tuition buyers as it is now used daily by the majority of both groups.
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RECENT POSTS
A community college’s digital marketing success
Using Digital Display, Extended Reach Display, Social Media Marketing and Paid Search (SEM), this campaign for a community college achieved 0.37% CTR, 4,000 targeted visits, 401,296 impressions and 54% Y.O.Y. increase in users in targeted geography.
Increasing enrollment with online video marketing
The campaign achieved a 37% increase in attributable form-fill conversions. Enrollment outpaced last year by 145%, and evening classes reached 100% capacity within 45 days.
College slashed acquisition costs & boosted enrollments by 55%
The campaign achieved a 60% reduction in cost per acquisition and a 55% boost in enrollments. By centralizing the management of the school's many degree programs, we lowered our student acquisition costs from over $100 per lead to under $50, thanks to our large pool of experienced strategists.