95% of your student marketing is ending up in the trash.
95% of your student marketing is ending up in the trash.
The average college-hopeful student receives 454 pieces of mail per year. Is this the most effective medium to make meaningful engagements with potential students?
Of course not! Direct mailing prospective students has been around since before the internet came about. Colleges and universities should reevaluate which platforms make the most sense in order to reach students more effectively as well as avoid wasting advertising dollars.
Direct mail is TWICE as expensive as digital marketing, so enrollment marketers should double down on on digital. Social media is a great way to reach both students and tuition buyers as it is now used daily by the majority of both groups.
READY TO DISCUSS YOUR EDUCATION MARKETING STRATEGY? LET’S TALK.
RECENT POSTS
Northwest Lineman College
While many of our clients utilize our creative services for their campaigns, it isn’t always the case. NLC partnered with us to manage multi-channel campaigns for one of their campus locations. With a strong in-house marketing team, they provided all creatives. To further optimize campaign performance, we recommended that our team develop a collection of creatives to serve as an A/B test. The client agreed and we look forward to analyzing the results after the testing period ends. Examples of our work is shown below.
NETTTS
Developing creative for clients with multiple program offerings that target different audiences while preserving brand consistency is something our creative team excels at. Our strategy with NETTTS has been to not only A/B test creative concepts but also seek inspiration from ads outside of the education vertical along with the collaboration sessions with key client stakeholders.
UNITECH
When developing creative for our clients, we take compliance as seriously as they do. Taking the extra steps to understand the advertising standards across multiple accrediting agencies and other governing bodies is essential. Our partnership with Unitech is a great example of how our understanding of compliance delivers creatives and messaging proofs that doesn’t require a complete rework.