WHO WE HELP
Advance Education is a higher education marketing agency that promotes student success through customized education marketing strategies.
Advance Education uses higher education marketing strategies to create custom campaigns for a wide variety of student journeys. From traditional 4-year institutions to community colleges, vocational schools and graduate programs, we have solutions that incorporate the human element and build connections between you and your students.
UNDERGRADUATE ENROLLMENT MARKETING STRATEGIES
Higher education marketing strategies for university and four-year colleges target a highly competitive audience that is embarking on a long (12-14 month) decision cycle. There’s a crowded field of nearly 4,000 higher education institutions vying for the attention of prospective students. Advance Education utilizes data-driven insights to build customized marketing campaigns that will help you reach this niche and your enrollment goals.
These strategies include campaigns utilizing multiple layers of tactics including online display, geo-fencing, social media (Facebook, Instagram, Snapchat, TikTok), and video advertising (YouTube, CTV,OTT). This approach allows for a more holistic approach to attracting future students to your institution.
COMMUNITY COLLEGE RECRUITMENT STRATEGIES
Community Colleges serve a wide variety of functions and service a diverse student population with some students starting their education intending to get a 2-year associate’s degree and other returning to finish degrees, change fields or accelerate their careers.
Due to the wide variety of factors mentioned above, higher education marketing strategies to address this population can be complicated. A campaign targeting these students will look much different than a campaign for a traditional four-year institution.
Precise targeting creates efficiency in these marketing efforts and allows smaller budgets to be effective in reaching new students and introducing them to all that a community college has to offer.
TECHNICAL AND CAREER EDUCATION MARKETING
Many prospective students are finding that technical and career educational programs found in vocational schools are an enticing option. These programs differ significantly from traditional 4-year academic programs and necessitate higher education marketing strategies that are customized to this segment of students.
Whether pursuing elite blue-collar skills, emerging technical fields or tracks such as culinary arts, students are seeking pathways to jobs in industries that can give them a bright future.
Our approach to reaching these students is not just about getting your school’s name out there, it means creating meaningful connections and fueling interest in your programs that lead students on their journey to enrollment.
UNLEASH THE POTENTIAL OF YOUR GRADUATE PROGRAMS
In the last decade, the number of Americans with graduate degrees has increased by 50%. Reaching these students requires a specialized approach. When it comes to graduate enrollment, the quality of candidates becomes as much or more important than the quantity of students.
Our focus at Advance Education is creating customized, narrative-based, data-driven enrollment campaigns. We help you tell your story so that prospective students can visualize how your institution can help them achieve success.
Your campaign should highlight the unique value your institution would bring to their educational journey. Whether it’s your outstanding faculty, a proven track record of success or specialized degree programs – students want to hear your story. We’ll help you do that.
Find Out What Makes Our Higher Education Marketing Strategies Stand Out >
