Factors That Influence Search Engine Rankings
Factors That Influence Search Engine Rankings
Now that you understand the importance of ranking in your student enrollment journey, let’s talk about what factors can make or break your site’s place on the SERPs. According to Backlinko, there are roughly 200 ranking factors. This can make managing optimizations a struggle even for SEO experts. Nevertheless, you can make great strides with your higher education SEO campaigns by dialing in on the following:
Keyword Optimization:
- Identifying and using relevant keywords that prospective
students are likely to search for is fundamental. - Keywords should reflect specific programs, degree types,
and locations. - Proper keyword integration into the website’s content, titles,
meta descriptions, and headers is crucial.
Download
Demystifying SEO
FOR HIGHER EDUCATION
and learn how to boost your school’s online presence.
This guide explains how optimizing your website content and functionality will increase your online search visibility, ultimately resulting in increased student enrollment.
If you’d like to learn more about how we can help you adapt to the evolving education marketing landscape and ramp up your efforts, please contact us today.
OUR LATEST WHITEPAPER
The 2nd Annual
Parent & Student Survey
As we approach 2025, the landscape of higher education is undergoing seismic changes. Amidst these challenges, we conducted our 2nd Annual Post-Secondary Education Survey to better understand the perspectives of students and their parents. Now these insights are available for download.
