Parent & Student Survey 2024 Edition: Top 7 Reasons Why Students Pursue Secondary Education

Parent & Student Survey,whitepaper

Our Parent & Student Survey Whitepaper emphasizes the importance of understanding why students pursue post-secondary education and identifying what is most important to both students and their parents. These insights are crucial for building an effective marketing strategy. At every stage of the student decision journey, schools of all types should consider that financial security (cited by 71% of respondents) and finding employment (mentioned by 54% of respondents) rank as the top concerns for students.

The survey was conducted June-July 2023. Read on to learn what students and their parents are looking for from institutions and the right marketing channels to reach them.

If you’d like to learn more about how we can help you adapt to the evolving education marketing landscape and ramp up your efforts, please contact us today.

Related Posts

Can Dual Enrollment Help Fill Higher Education Classrooms?

November 18, 2024|0 Comments

Implicit Marketing: Understanding Your Target Prospects (part 2)

October 28, 2024

Pillars of Higher Ed Enrollment Marketing: Continuous Analysis and Optimization

October 11, 2024
underserved

How To Attract Underserved Students with Implicit Marketing (part 1)

October 10, 2024
advance education parent and student survey whitepaper

OUR LATEST WHITEPAPER

The 2nd Annual

Parent & Student Survey

As we approach 2025, the landscape of higher education is undergoing seismic changes. Amidst these challenges, we conducted our 2nd Annual Post-Secondary Education Survey to better understand the perspectives of students and their parents. Now these insights are available for download.

Contact Us Icon

Let’s work together on your student enrollment strategy.