CREATIVE APPROACH TO VIDEO RADICALLY IMPROVES UNIVERSITY’S CAMPAIGN PERFORMANCE
Digital savvy approach to video advertising yields nearly 4 times more direct conversions at a lower cost per click. CAMPAIGN RESULTS 3x the number clicks at a lower cost per [...]
UNIVERSITY INCREASES QUALIFIED GRADUATE PROGRAM CANDIDATES
DATA-DRIVEN, HIGHLY TARGETED PPC CAMPAIGN RESULTS IN IMMEDIATE INCREASE OF QUALIFIED GRADUATE PROGRAM CANDIDATES A university seeking to increase qualified applicants for a graduate program leading to a Doctor of Physical Therapy (DPT) degree experienced lead to enrollment timeline cut in [...]
Display Advertising Throughout the Journey Whitepaper
Advance Education’s unique approach, Layered Display, is a proven technique combining a traditionally top-of-funnel solution, to have significant positive impact on other campaign tactics, such as search, social, organic, and direct website engagement. This whitepaper dives into more detail including methodology and key findings related to this unique approach to display advertising for higher education institutions.
Five Creative Ways to Engage Student Prospects
Inventive approaches to engaging higher education student prospects provide an edge in attracting and enrolling prospective students. Following are five strategies to consider.
DATA-DRIVEN STRATEGY DRIVES INCREASE IN RETURN ON AD SPEND
DATA-DRIVEN MULTI-CHANNEL CAMPAIGN RESULTS IN 200% INCREASE IN RETURN ON AD SPEND FOR CULINARY SCHOOL A well-established vocational school with locations in New York City (35+ years), Los Angeles (3+ years) as well as an online only program, came to Advance [...]
Enrollment Marketing Strategy: A Comprehensive Approach
To attract, enroll, and retain best-fit student prospects, institutions must invest in a well-thought-out enrollment marketing strategy.
PUBLIC, FOUR-YEAR STATE UNIVERSITY USES RE-TARGETING TO BRING IN TOP RECRUITS
INTENSE FOUR WEEK DIGITAL CAMPAIGN YIELDS AN 88% INCREASE IN ADMITTED STUDENTS FOR THE COLLEGE OF SCIENCE AT A FOUR-YEAR STATE UNIVERSITY For the College of Science at a four-year state university, recruiting high schoolers who excel in science, tech, engineering [...]
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OUR LATEST WHITEPAPER
The Prospective Student Journey:
Reaching Traditional College Students
We have identified four specific points in the journey where schools can make small changes that can increase the number of incoming students. Learn how to implement these changes and optimize these opportunities.