SMALL PRIVATE COLLEGE INCREASES CONVERSION FOR ONLINE DEGREE PROGRAMS
SPONSOR CONTENT SERIES, COUPLED WITH MULTIPLE CROSS-CHANNEL DIGITAL PROMOTIONS, EXCEEDED TARGET COST-PER-CONVERSION GOALS FOR ONLINE DEGREE AND CERTIFICATE PROGRAMS Leveraging an informative monthly sponsored content series coupled with multiple cross-channel digital promotions, the college’s standing as an industry thought leader improved, [...]
Empowering Students in an Era of Change
Enrolling a more confident, focused and engaged student can naturally predict a higher propensity of student matriculation to graduation.
Engaging the Modern Student Prospect: 5 Enrollment Tips
These strategies can help admissions professionals engage the modern student prospect.
Maintaining Integrity in Post-Secondary Education Admissions: The Importance of Compliance Regulations
Maintaining fairness and transparency in the selection process helps to protect the rights of students and maintains the integrity of the education system. Following are five key trends in post-secondary education compliance.
CROSS-CHANNEL MARKETING STRATEGY YIELDS DAZZLING RESULTS FOR BEAUTY SCHOOL
MULTI-CHANNEL CAMPAIGNS ADDED TO A BASE OF SEM LED TO A 1023% INCREASE IN ASSISTED SEM CONVERSIONS CAMPAIGN RESULTS 13% Increase in qualified lead generation 1023% Increase [...]
Streaming Video For Enrollment Marketing Whitepaper
YouTube has exceeded expectations by becoming the most dominant streaming platform. In 2024, YouTube surpassed Netflix by having 9.7% of all US TV viewership in May, as reported by Nielsen’s “The Gauge” Report. Designed specifically for marketing executives in colleges and universities, this whitepaper explores how streaming video can be strategically interwoven into multi-channel, higher education enrollment marketing campaigns.
TIPS: 5 WAYS TO KEEP YOUR DIGITAL MARKETING ON COURSE
These digital marketing strategies can help you stay clear of dead ends and optimize your marketing.
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The Prospective Student Journey:
Reaching Traditional College Students
We have identified four specific points in the journey where schools can make small changes that can increase the number of incoming students. Learn how to implement these changes and optimize these opportunities.