Public, Four-Year State University Uses Re-Targeting to Bring in Top Recruits
INTENSE FOUR WEEK DIGITAL CAMPAIGN YIELDS AN 88% INCREASE IN ADMITTED STUDENTS FOR THE COLLEGE OF SCIENCE AT A FOUR-YEAR STATE UNIVERSITY For the College of Science at a four-year state university, recruiting high schoolers who excel in science, tech, engineering [...]
Small Private College Increases Conversion for Online Degree Programs
SPONSOR CONTENT SERIES, COUPLED WITH MULTIPLE CROSS-CHANNEL DIGITAL PROMOTIONS, EXCEEDED TARGET COST-PER-CONVERSION GOALS FOR ONLINE DEGREE AND CERTIFICATE PROGRAMS Leveraging an informative monthly sponsored content series coupled with multiple cross-channel digital promotions, the college’s standing as an industry thought leader improved, [...]
Empowering Students in an Era of Change
Enrolling a more confident, focused and engaged student can naturally predict a higher propensity of student matriculation to graduation.
Engaging the Modern Student Prospect: 5 Enrollment Tips
These strategies can help admissions professionals engage the modern student prospect.
Maintaining Integrity in Post-Secondary Education Admissions: The Importance of Compliance Regulations
Maintaining fairness and transparency in the selection process helps to protect the rights of students and maintains the integrity of the education system. Following are five key trends in post-secondary education compliance.
Cross-Channel Marketing Strategy Yields Dazzling Results for Beauty School
MULTI-CHANNEL CAMPAIGNS ADDED TO A BASE OF SEM LED TO A 1023% INCREASE IN ASSISTED SEM CONVERSIONS CAMPAIGN RESULTS 13% Increase in qualified lead generation 1023% Increase [...]
Streaming Video For Enrollment Marketing Whitepaper
YouTube has exceeded expectations by becoming the most dominant streaming platform. In 2024, YouTube surpassed Netflix by having 9.7% of all US TV viewership in May, as reported by Nielsen’s “The Gauge” Report. Designed specifically for marketing executives in colleges and universities, this whitepaper explores how streaming video can be strategically interwoven into multi-channel, higher education enrollment marketing campaigns.
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OUR LATEST WHITEPAPER
The 2nd Annual
Parent & Student Survey
As we approach 2025, the landscape of higher education is undergoing seismic changes. Amidst these challenges, we conducted our 2nd Annual Post-Secondary Education Survey to better understand the perspectives of students and their parents. Now these insights are available for download.