How Much Influence Do Parents Have Over College Selection?
Almost half of parents feel they influence college choice, yet the student will make the final decision. About 23% of survey respondents felt they have an influence and must ultimately agree to the college choice. However, almost 20% of parents said that [...]
Who Are Today’s Nontraditional Students?
According to the NCES, about 73% of students enrolled in higher education fit into a broader definition of nontraditional student. While some characteristics of the current evolving and multifaceted student group are similar to previous generations, they have distinct, individual, and pressing needs. Therefore, a [...]
Leveraging Alumni in Enrollment Marketing
Connection and collaboration are the most valuable tools for an admissions marketing team. When the aim of increasing enrollment combines with the goal of engaging alumni, you are connecting two sets of constituents and two departments in the university. While alumni relations departments [...]
5 Higher Ed Marketing Strategy Tips
A marketing strategy contains many elements that work together to help you meet various goals for your higher education institution. First off, you need to make potential applicants, parents, high school teachers, and the general public aware of your program. Then, you must [...]
7 Ways to Appeal to Traditional Transfer Students
As demographic shifts point to smaller applicant pools and an overall drop in direct-entry undergraduate students, colleges and universities will increasingly be competing for students to keep their enrollment numbers up. Making it easier for students to transfer opens up an avenue to [...]
The Trends in Peer-to-Peer Mentoring and Tutoring
Higher education institutions need every tool they can muster to help students achieve academically. Social and emotional factors can either detract from or form the foundation of student success. While we have seen rising numbers of programs that utilize peer-to-peer mentorship in education [...]
Give ‘em Some Credit: Assessing Prior Learning
Colleges and universities looking to keep their enrollment numbers strong need to look for all possible students. With the number of students enrolling in US higher education institutions declining steadily since 2011 and the massive declines in enrollment during 2020 and 2021 due to the [...]
Recent Posts
OUR LATEST WHITEPAPER
The 2nd Annual
Parent & Student Survey
As we approach 2025, the landscape of higher education is undergoing seismic changes. Amidst these challenges, we conducted our 2nd Annual Post-Secondary Education Survey to better understand the perspectives of students and their parents. Now these insights are available for download.