Two Decision-Makers, One Choice: The Data You Need to Reach Both Parents and Students
Students and their parents have different concerns, and in order to make the most impact, marketers MUST engage both audiences. Our latest research reveals the priorities of both groups – valuable data to inform your messaging and help fill up your enrollment pipeline.
Scholarships (54%) vs. Program Details (55%): What’s Driving Your Prospect Inquiries?
You may think you know what students are looking for in a post-secondary institution, but our research uncovered more than 20 data points offering insight into how and why student request more information. Our report outlines what students and parents MUST know to apply to your school.
Reach Students Early: The Role of Key Influencers in Shaping Their Educational Journey
Colleges are laser focused on convincing students their school is the right choice – but our research shows parents have tremendous influence on most post-secondary choices. Don't miss out on reaching half of your decision makers.
71% of Students Want to Know THIS Before Adding Your School to the Short List (are you Providing It?)
Don't waste resources on the wrong recruitment message. Our latest research reveals critical insights into what information prospective students prioritize when considering a specific school. Learn about the key priorities for most students in their search for the right college.
Two-Thirds of Students Pick Colleges Based on Post-Grad Success—Is Your Marketing Missing This Critical Message?!
Colleges are laser focused on convincing students their school is the right choice – but our research shows parents have tremendous influence on most post-secondary choices. Don't miss out on reaching half of your decision makers.
Parent Power: The Missing Link in Your Enrollment Strategy (New Data Reveals What Actually Drives Family Decisions)
Colleges are laser focused on convincing students their school is the right choice – but our research shows parents have tremendous influence on most post-secondary choices. Don't miss out on reaching half of your decision makers.
The Generation Gap That’s Changing Higher Ed: Why Parents Are Doubling Down on Vocational Education
Parents understand the challenges of rising college costs and the hardship that long-term debt brings to their children’s lives, and twice as many parents are considering career and vocational education for their children.
