Second Annual Parents and Students Survey
In our 2nd Annual Parents and Students Post-Secondary Education Survey, we uncovered the motivations driving the most targeted segments for education marketers: high school students and their parents. We outline how all institutions – public and private four-year schools, community colleges, and vocational education programs – can work through or mitigate the current challenges impacting post-secondary enrollment.
NYADI
NYADI is one of the very first clients to entrust us as their agency of record and manage multi-channel campaigns for their automotive and diesel technology school in New York. We have developed creative to promote their programs, specific class starts, and open house events across a variety of platforms that are authentic to the NYADI brand and student experience.
Northwest Lineman College
While many of our clients utilize our creative services for their campaigns, it isn’t always the case. NLC partnered with us to manage multi-channel campaigns for one of their campus locations. With a strong in-house marketing team, they provided all creatives. To further optimize campaign performance, we recommended that our team develop a collection of creatives to serve as an A/B test. The client agreed and we look forward to analyzing the results after the testing period ends. Examples of our work is shown below.
NETTTS
Developing creative for clients with multiple program offerings that target different audiences while preserving brand consistency is something our creative team excels at. Our strategy with NETTTS has been to not only A/B test creative concepts but also seek inspiration from ads outside of the education vertical along with the collaboration sessions with key client stakeholders.
UNITECH
When developing creative for our clients, we take compliance as seriously as they do. Taking the extra steps to understand the advertising standards across multiple accrediting agencies and other governing bodies is essential. Our partnership with Unitech is a great example of how our understanding of compliance delivers creatives and messaging proofs that doesn’t require a complete rework.
Institute of Culinary Education
The artistry and passion of culinary students sets the stage for inspiring creatives that break through the cluttered eco-system of digital marketing.
Bellus Academy
A well-known beauty school brand with campuses in Southern California and Kansas, needed our expertise to develop stronger creatives for their multi-channel campaigns. From the start, we have A/B tested different creative concepts. We learned that what resonated with audience in SoCal, didn’t always align with audiences in Kansas. This intel has shaped the creative strategy behind refreshes and has proven to be successful.
