A community college’s digital marketing success
Using Digital Display, Extended Reach Display, Social Media Marketing and Paid Search (SEM), this campaign for a community college achieved 0.37% CTR, 4,000 targeted visits, 401,296 impressions and 54% Y.O.Y. increase in users in targeted geography.
Increasing enrollment with online video marketing
The campaign achieved a 37% increase in attributable form-fill conversions. Enrollment outpaced last year by 145%, and evening classes reached 100% capacity within 45 days.
College slashed acquisition costs & boosted enrollments by 55%
The campaign achieved a 60% reduction in cost per acquisition and a 55% boost in enrollments. By centralizing the management of the school's many degree programs, we lowered our student acquisition costs from over $100 per lead to under $50, thanks to our large pool of experienced strategists.
Revitalizing enrollment: Clark College’s digital marketing leap
The college saw a significant increase in enrollment, from 5,500 full-time equivalent students in 2022/2023 to 5,800 FTE in 2023/2024, on pace and expected to exceed the target and generate a high return on investment (ROI).
2024 Parent & Student Survey Webinar
We are excited to present our follow-up to last year's Parent & Student survey whitepaper – an in-depth webinar with the team here at Advance Education.
