The Prospective Student Journey: Reaching Traditional College Students Whitepaper 2024
The Prospective Student Journey Whitepaper is here! We have identified four specific points in the journey where schools can make small changes that can increase the number of incoming students. Download our latest whitepaper today to learn how to implement these changes and optimize these opportunities.
Q&A with Laura Townsend
College Alma Mater Favorite Emoji 🐴 Let's Connect! Contact Laura Townsend Where did you go to college and what did you [...]
University exceeds conference attendance target by 23%
Our campaign for The University of Northern Colorado (UNC) resulted in 26,431 users reached, a 0.58% click-through rate (CTR) and 617 registrants, exceeding goal by 23%.
A community college’s digital marketing success
Using Digital Display, Extended Reach Display, Social Media Marketing and Paid Search (SEM), this campaign for a community college achieved 0.37% CTR, 4,000 targeted visits, 401,296 impressions and 54% Y.O.Y. increase in users in targeted geography.
Increasing enrollment with online video marketing
The campaign achieved a 37% increase in attributable form-fill conversions. Enrollment outpaced last year by 145%, and evening classes reached 100% capacity within 45 days.
College slashed acquisition costs & boosted enrollments by 55%
The campaign achieved a 60% reduction in cost per acquisition and a 55% boost in enrollments. By centralizing the management of the school's many degree programs, we lowered our student acquisition costs from over $100 per lead to under $50, thanks to our large pool of experienced strategists.
Revitalizing enrollment: Clark College’s digital marketing leap
The college saw a significant increase in enrollment, from 5,500 full-time equivalent students in 2022/2023 to 5,800 FTE in 2023/2024, on pace and expected to exceed the target and generate a high return on investment (ROI).
