Case Study: GMU College of Engineering
In 2023, the campaign ran only April through June, and garnered an average of 217 conversions each month. In 2024, the campaign has been consistently running through the first 6 months of the year, generating an average of 380 per month.
Case Study: 1.69% CTR Overall For Tri-C
The campaign achieved an overall CTR of 1.69%, exceeding industry benchmarks and demonstrating the effectiveness of the chosen strategy. While some channels saw static or slightly declining CTRs compared to the previous quarter, creative refreshes and ongoing optimization efforts ensured positive performance.
The Evolution of Targeting for Marketers
Marketers and agencies are on the brink of a seismic shift in how they approach targeting and reaching their audience.
Navigating the Path to Higher Education Success
64% of parents believe there are multiple paths to higher education success after school, beyond just attending a four-year college.
Mobile First: Designing Digital Displays for Thumbs, Not Desktops
Mobile First Flips the Switch In the age of smartphones and tablets, it's easy to forget that not everyone experiences your digital display from the comfort of a desktop chair. Mobile-first design flips the script, prioritizing the smallest [...]
Thriving in the Cookieless Future: Strategies and Solutions for Smart Marketers
Unlike cookie-based targeting, which follows users around the web, contextual targeting focuses on the environments where ads appear.
The Crumbling Cookie Jar: Embracing Contextual Targeting in a Cookieless Future
Unlike cookie-based targeting, which follows users around the web, contextual targeting focuses on the environments where ads appear.
