Navigating the Path to Higher Education Success
64% of parents believe there are multiple paths to higher education success after school, beyond just attending a four-year college.
Mobile First: Designing Digital Displays for Thumbs, Not Desktops
Mobile First Flips the Switch In the age of smartphones and tablets, it's easy to forget that not everyone experiences your digital display from the comfort of a desktop chair. Mobile-first design flips the script, prioritizing the smallest [...]
Thriving in the Cookieless Future: Strategies and Solutions for Smart Marketers
Unlike cookie-based targeting, which follows users around the web, contextual targeting focuses on the environments where ads appear.
Recent Posts
OUR LATEST WHITEPAPER
3rd Annual Parent & Student Survey
The New Rules Of Higher Education Marketing
How AI and Shifting Family Priorities are Reshaping Student Recruitment
AI isn’t new. It’s normal. Students and parents alike are increasingly using LLMs for research – for everything from homework help to their best options for higher education. If families already use AI to choose, the question is: how is your institution meeting them there? Our latest whitepaper outlines how to publish AI-readable answers to the most asked questions, making your value legible to both humans and machines.