Mobile First! Why Your Desktop Marketing is Outdated
Discovery happens on mobile: 63% of product discoveries occur on smartphones (Think with Google, 2023). If you're not there, you're invisible.
How a Free Search Audit Changed the Game for a Midwest University
Like many universities of its kind, Spring Arbor was looking for ways to bolster its student recruitment campaigns. While they were already utilizing multi-channel marketing strategies and achieving satisfactory results, they wanted to turn the dial.