6 Marketing Tips for Religious and Vocational Schools
Most religious and vocational schools are smaller than public universities, but that doesn’t mean they are less desirable to prospective students. […]
Emergency Preparedness as a Selling Point for Schools
Safety and preparedness on campus are central to creating a conducive learning environment. Parents want to know they are sending their kids to an environment where student safety is a priority and students want to feel safe and nurtured on campus. […]
Reaching Career-changing Prospective Students from “The Great Resignation”
Poor work/life balance. No opportunity for advancement. Wages that don’t rise with the cost of living. Toxic workplaces. Lack of flexibility in work arrangements. The pandemic disruptions have caused us all to rethink what is important to us, and people have been quitting [...]
Financial Aid, Enrollment, and Graduation
The complex relationship between financial aid packages and enrollment numbers creates conflict between different goals within higher education institutions. These priorities often include maximizing revenue from tuition, increasing the numbers of underrepresented students enrolled, and maintaining or increasing graduation rates. However, recent reporting [...]
The Digital Divide and Its Impact on Admissions
While the digital divide impacts the whole school journey, certain aspects of technological inequity directly impact admissions departments. The switch to remote applications during the Covid-19 pandemic revealed many underlying issues. Addressing these can help bring more equity to the admissions process, get [...]
“Is It Worth It?” Promoting the Value of Higher Education
A college degree pays off for the vast majority of people. The increase in earnings is just one factor in what college gives to students, but the “return on investment” is a useful quantitative measure of the value of an education. And while [...]
Bringing Direct Mail into the Digital Space
Have you ever thought about somehow using your prospective direct mail list to target users on the internet? […]
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OUR LATEST WHITEPAPER
The 2nd Annual
Parent & Student Survey
As we approach 2025, the landscape of higher education is undergoing seismic changes. Amidst these challenges, we conducted our 2nd Annual Post-Secondary Education Survey to better understand the perspectives of students and their parents. Now these insights are available for download.