Sara

Student retention is central to the mission of higher education: graduating students with the skills and knowledge to be successful employees and members of society. Yet retention also impacts school finances, reputation, and rankings. Though application and enrollment numbers may be the first [...]

As more and more options for digital interaction arise, it is critical to frequently assess which social media platforms students are using. Focusing your efforts on where the potential students are already located, such as newer social media options, can give you a [...]

Let me count the ways. Inexpensive tuition. Open-door policies. Enrolling large numbers of underserved minority, low income, and first-generation college students. Workforce preparation. Workforce preparation. And workforce preparation. While community colleges operate in the perfect position to provide vocational education, there is much [...]

Empathy and listening to potential students became a more important feature of operations during the changing conditions in 2020. It became clear that a personal approach to each potential student increased the chances of continuing through to application and further. However, just adding [...]

Finding the silver lining in the past year’s experiences for higher education admissions may seem complicated but looking at what has been working before applying it to new target students may prove valuable. 51% of students reported that they are reconsidering their [...]

The pandemic made it clear to institutions and businesses that crisis communication is an integral part of running an organization. But for educational institutions, where reputation is linked to admissions, faculty recruitment, and funding, managing crisis communication can be the difference between a [...]

Admissions season is stressful for college admission departments, with competition for a shrinking pool of potential students, changes in the application process, and expectations from university administration all adding pressure to the job. High school seniors are trying to keep up their regular [...]