3 Ways to Adapt Your Messaging to Changing Student Needs
Student needs change in normal times, but the pandemic has forced schools to be nimbler than ever before in altering their messaging to address rapidly shifting conditions. From the perspective of recruiting, clear communication to prospective students is important, but seeing enrolled students [...]
How to Impress Students and Their Parents (Virtually)
Video is king in marketing, with users spending 88% more time on websites with video. But Zoom and other video conferencing can extend the reach into a more personal realm. Together with your other marketing efforts, video conferencing can help not just with [...]
Are Standardized Tests on the Endangered List?
The pandemic cancellations of SAT and ACT test sessions have accelerated the trend of test-optional admissions a universities and colleges. Though brought on by necessity, there were already reasons for colleges to opt out of using standardized tests in evaluating potential students, including claims of bias in the tests. But did Covid-19 put the last nail in the coffin of admissions testing? Or is some form of testing here to stay? The answer seems hazy at this point, but let’s explore the issue.
Why Tech Industry Internship Programs Can Be a Good Model for Colleges
Facebook University, Twitter Academy, and Google’s Student Training in Engineering Program—all these tech industry programs embed education into the internship experience. Aligning work with education and education with industry needs is a given in computer science. Many colleges encourage internships beyond the [...]
What Does Hybrid Learning Mean for Higher Education?
The higher education sector will never be the same after the COVID-19 crisis. However, educational institutions don’t have to equate change with a low enrollment rate. In a post COVID-19 world, colleges and universities shouldn’t abandon online learning initiatives. Of course, the main [...]
Why Campuses Need to Reinvest in their Student Experience
Every initiative college campuses roll out should be able to improve the student experience. There is an urgent need to reinvest to make the academic experience of the younger generation flawless. But it’s not just about the convenience factor – it’s also about [...]
7 Higher Education Trends in 2021 that May Change the Future for Good
The human civilization will always remember 2020 as the year of the pandemic. Interestingly, 2020 also became the year when digital and tech solutions pushed creative boundaries and saved many industries. In 2021, it is clearer than ever that the education sector is [...]
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OUR LATEST WHITEPAPER
The 2nd Annual
Parent & Student Survey
As we approach 2025, the landscape of higher education is undergoing seismic changes. Amidst these challenges, we conducted our 2nd Annual Post-Secondary Education Survey to better understand the perspectives of students and their parents. Now these insights are available for download.