Enrollment Marketing in the Pandemic
As the world experiences a large scale shutdown as a result of the COVID-19 pandemic, college officials are left scratching their heads. How can colleges, who have traditionally relied on word-of-mouth and direct sales via campus tours, possibly expect to recruit students in a time like this?
What is a Nontraditional Student?
Nearly 74% of American undergraduate college students are considered 'nontraditional', but what exactly does that mean?
The Journey to Traditional College Enrollment
Schools who actively court students and parents at an early stage have more success converting inquirers into enrolled students. The level of urgency should increase as students progress.
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OUR LATEST WHITEPAPER
The 2nd Annual
Parent & Student Survey
As we approach 2025, the landscape of higher education is undergoing seismic changes. Amidst these challenges, we conducted our 2nd Annual Post-Secondary Education Survey to better understand the perspectives of students and their parents. Now these insights are available for download.