Whether a campaign targeting undergraduate recruiting, graduate program recruitment, continuing education programs or alumni engagement and development, Advance Education offers customized and innovative marketing solutions that reach your target audience and produce results.

Our higher ed enrollment marketing team leverages data-rich information to build highly customized, cost-efficient marketing strategies that produce real results and provide high returns on investment. We exceed client expectations by applying thoughtful insights and building a marketing mix tailored to each clients’ needs –  including custom search engine strategies, target audience development, the latest digital marketing techniques, tested and optimized ad placement and transparent campaign reporting.

Each client is assigned a dedicated point of contact, providing timely communication and high-touch customer service. Your dedicated point of contact is part of an agile team, working together to ensure optimal campaign performance and effectiveness through continuous campaign oversight. We provide clear, concise and meaningful reporting slides for clients to share with leadership and internal marketing teams.

As an affiliate of one of the nation’s top ten largest publishers, Advance Local, Advance Education is uniquely positioned to act as both an agency partner and direct distribution channel for client campaign strategy.

Our capabilities include:

The Advance Education team of experts transforms an institution’s tangible & intangible characteristics into a defining story. From there, we build dynamic digital marketing campaigns that reach target audiences through the most effective marketing strategies.

With the growing number of students & parents beginning the college exploration process as early as freshman year of high school, it’s more important than ever to have enrollment marketing strategies that touch students from exploration to enrollment. Our highly customized, data-driven marketing strategies enable clients to make that important touchpoint with students along every step of the student journey.

Amid the rapidly changing landscape of higher education, success depends on agile, individualized marketing strategy. That’s why we employ cutting-edge digital marketing tools to gather niche market insights, identify and implement effective marketing strategies and carefully monitor analytics throughout campaigns.

To achieve optimal results, it’s imperative that institutions market to prospective students on the most relevant mediums. With 52% of prospective students noting social media to be the platform on which they are most engaged in their college search, effective marketing across a variety of social media platforms is crucial in any campaign.

And while prospective students are heavily influenced by social media marketing, they’re not alone. Parents rely on social media and online searches for a large part of their college research. Building meaningful connections with students and parents depends on understanding where they’re looking to develop those relationships.

Through close institutional collaboration, we develop a customized marketing channel mix to target prospective students and their influencers, such as parents and counselors, in the most effective places and ways.

Narratives are extremely impactful, especially within the higher education arena. And while standard narratives around higher education resonate with many students, a standard, one-size-fits-all narrative no longer works with students.

Today, colleges & universities need well-crafted, distinct narratives that connect with changing demographics.

Most students enter college following a significant life event such as graduating from high school, losing a part-time or full-time job, deciding to change careers, etc. However, regardless of the circumstance, a common denominator in the decision-making process is the anticipated ROI from a college degree.

This underscores the fact that students already experience higher education through a narrative:

• An inciting life event, as mentioned above, typically prompts them to consider higher education.
• Prospective students explore and refine their search largely online.
• Students apply to institutions they believe will help them best achieve their individual goals.

To foster meaningful connections, we create tailored marketing campaigns centered on student success. By developing different narratives for different audiences, students are able to envision themselves succeeding through uniquely crafted narratives to which they can respectively relate.

Students, and especially parents, are results-oriented – and so are we. That’s why our custom marketing campaigns are designed to be agile and data-driven.

Results-oriented optimization is a strategic approach to improving enrollment marketing initiatives. While narratives can help students visualize success, results-oriented optimization helps ensure that you achieve the same success.

At Advance Education, we combine traditional enrollment marketing best practices with the very latest digital marketing strategies. This blended approach offers a holistic view of your enrollment goals. By putting your goals first, we empower you to make lasting connections through thoughtful narratives and data-driven strategies.

Your success is our success.

Contact us to learn more about how our cutting-edge digital strategies can help you achieve your enrollment goals, promote student success, and engage with both traditional and non-traditional students.