To attract the best-fit students, college and university admissions should focus on clearly communicating their unique academic strengths, campus culture, and values, while actively engaging potential students through personalized outreach, detailed information about programs, and opportunities to connect with current students and faculty, allowing prospective students to envision themselves as part of the community; essentially, highlighting “why this college” for each individual student based on their interests and goals.

We strategically increase enrollment among best-fit students by: