A community college’s digital marketing success
The Challenge
A prominent community college operating under a statewide network of two-year colleges aimed to expand its influence and boost enrollment figures beyond its traditional service areas. Despite being one of the largest institutions in its category, engaging a broader audience and converting interest into actual enrollment numbers posed a significant challenge.
Results
0.37%
click-through rate (CTR)
4,000
targeted visits
401,296
impressions
54%
increase in Y.O.Y users in targeted geography
How We Did it
Digital Display Campaign
We launched with a focused digital display strategy targeting individuals with higher education intent, such as parents and seniors, across selected counties. We founded our strategy on:
- Utilizing exclusive, first-party data from our leading local news platforms to understand user behavior and preferences.
- Integrating third-party data to enrich audience targeting with insights on purchase behavior, household income, and employment.
Extended Reach Display
We expanded our reach by targeting the same demographic across an extensive network, with a creative focus on online programs and the application process, thereby widening our impact.
Social Media Marketing
Facebook and Instagram became key platforms for engaging potential students, with tailored content emphasizing the application process and showcasing the college’s diverse program offerings.
Paid Search (SEM)
We implemented a strategic search engine marketing campaign to capture the attention of those actively searching for educational programs, directing them toward the college’s offerings and boosting website traffic.
To learn how we can increase your enrollment, too, contact our team today.
If you’d like to learn more about how we can help you adapt to the evolving education marketing landscape and ramp up your efforts, please contact us today.
OUR LATEST WHITEPAPER
The Prospective Student Journey:
Reaching Traditional College Students
We have identified four specific points in the journey where schools can make small changes that can increase the number of incoming students. Learn how to implement these changes and optimize these opportunities.
