Baldwin County Public School

Baldwin County Public Schools’ Marketing Campaign to Connect With Local Families

Baldwin County Public Schools Marketing

Baldwin County Public Schools is the fastest-growing school system in the state, committed to academic excellence and community engagement. With award-winning programs, top-tier educators, and cutting-edge technology, the district continuously strives to provide outstanding opportunities for students.

Baldwin County Public Schools, recognized for its award-winning programs and dedication to student success, manages a dynamic network of 45 schools and 31,517 students. The district sought to optimize its digital communication strategies to effectively showcase its achievements and engage with its growing community. This case study details the collaborative effort to elevate their digital presence and amplify their message.

GOALS

Baldwin County Public Schools sought to:

  • Keep parents, students, and the community informed about school achievements and developments

  • Showcase academic programs, advanced placement courses, and career-ready certifications

  • Highlight state-of-the-art facilities, scholarships, and technology initiatives

  • Strengthen the bond between the school system and local families

The ads promoted:

  • School safety/resource officers at every school

  • Virtual school application deadlines and why to attend virtual school

  • One Voice (a free, anonymous platform to report bullying)

  • The number of students served every day

  • The advanced technology available to students in this school district

CAMPAIGN RESULTS

TARGETED DISPLAY

681,548 Impressions

served to parents of students in the school district

800 clicks

on the ads – for a 0.12% CTR (above benchmark of 0.10%)

1,423 view through conversions

people saw the ad, later visited the site

META

1.8 Million + Impressions

served to parents of students in the school district

38,729 Total clicks

on the ads – a response rate of 2.12%, above the goal of 1%

2,320 reactions

87 comments, 32 saves, 233 shares, 43 new page likes
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YEAR OVER YEAR

January 1 through December 11, 2024 compared to previous year

8.7% increase

in website traffic

7.9% increase

in new users

25.9% increase

in key events completed on-site

14.9% increase

in all events completed on-site

1 minute, 52 seconds

average engagement time by users on site

Partnering with Advance Education has been a great addition to Baldwin County Public Schools. Their team has helped us effectively promote our district’s achievements, positioning us as a top choice for families. Their strategic digital marketing efforts have amplified our presence in the community and strengthened our connection with parents.

Beyond branding, Advance Education has supported us in driving engagement for key initiatives and events like job fairs and virtual school enrollment, ensuring we reach the right people at the right time. Their expertise and collaboration have been a valuable extension of our team, helping us enhance our marketing efforts while allowing us to stay focused on serving our students and staff.

Danielle Ludlow, Baldwin County Public Schools - Communications Department

If you’d like to learn more about how we can help you adapt to the evolving education marketing landscape and ramp up your efforts, please contact us today.

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