College slashed acquisition costs & boosted enrollments by 55%
The Challenge
A large university in Colorado was facing a challenging enrollment environment. Their cost per acquisition (CPA) was over $100, and their enrollments were in decline. They needed to find a way to reduce their CPA and boost their enrollments.
Results
60% Reduction
in cost per acquisition
55% boost
in enrollments
How We Did it
We helped the university be more effective with its ad spend by coordinating campaign strategies between departments. Several classes in the extended campus (online and remote school) program are the same as the main campus and are taught in person. The two departments were bidding on the same programs. We identified this duplicate marketing spend and improved efficiencies within the Google bidding platform.
By centralizing the management of the school’s many degree programs, we lowered our student acquisition costs from over $100 per lead to under $50, thanks to our large pool of experienced strategists.
