Increasing enrollment with online video marketing

The Challenge

A medical assistant and nursing career training facility wanted to increase enrollment and generate more leads from prospective new students. They wanted to convey information about their programs and make an emotional connection with prospects.

Results

37% increase

in attributable form-fill conversions

Enrollment outpaced last year by

145%

Evening classes reached

100% capacity

within 45 days

How We Did it

We encouraged the client to implement an online video program. With their 30-second spots, the facility could target various prospective students based on education levels and aspirational goals. By redirecting part of their ad budget away from radio, which delivers only a broad, unspecified audience, the client could reach their optimal target audience effectively. The marketing program also included targeted email and Facebook ads to promote their schedule of evening classes.

To learn how we can increase your enrollment, too, contact our team today.

If you’d like to learn more about how we can help you adapt to the evolving education marketing landscape and ramp up your efforts, please contact us today.

advance education parent and student survey whitepaper

OUR LATEST WHITEPAPER

The 2nd Annual

Parent & Student Survey

Advance Education surveyed more than 500 high school students and over 500 parents of high school students about their journey to decide what’s next after high school graduation. This survey uncovers the motivations driving their choices.

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