Increasing enrollment with online video marketing
The Challenge
A medical assistant and nursing career training facility wanted to increase enrollment and generate more leads from prospective new students. They wanted to convey information about their programs and make an emotional connection with prospects.
Results
37% increase
in attributable form-fill conversions
Enrollment outpaced last year by
145%
Evening classes reached
100% capacity
within 45 days
How We Did it
We encouraged the client to implement an online video program. With their 30-second spots, the facility could target various prospective students based on education levels and aspirational goals. By redirecting part of their ad budget away from radio, which delivers only a broad, unspecified audience, the client could reach their optimal target audience effectively. The marketing program also included targeted email and Facebook ads to promote their schedule of evening classes.
To learn how we can increase your enrollment, too, contact our team today.
If you’d like to learn more about how we can help you adapt to the evolving education marketing landscape and ramp up your efforts, please contact us today.
OUR LATEST WHITEPAPER
The Prospective Student Journey:
Reaching Traditional College Students
We have identified four specific points in the journey where schools can make small changes that can increase the number of incoming students. Learn how to implement these changes and optimize these opportunities.
