A comprehensive digital marketing strategy significantly boosted brand engagement and achieved record-breaking enrollment in Fall 2024.

increase in website traffic compared to prior year, dramatically enhancing online visibility

average enrollment increase for past 3 terms compared to year prior

students enrolled achieving the highest enrollment figure in more than a decade

As a leading digital marketing provider, Advance Education was tasked with increasing this university’s market presence and boosting enrollment. The goal was to expand the university’s reach and enhance its appeal to potential students, reinforcing its position in the competitive education market.

Advance Education set out to:

• Significantly enhance the university’s enrollment figures.
• Increase brand awareness tailored to the interests of target demographics across key digital platforms.

The Advance Education team’s strategy included:

• Latlong Display (Branding): Geotargeted display ads increased visibility among key demographics.
• YouTube TrueView (Branding): Video ads that captured potential students’ attention, outperforming competitor content.
• Social Media Website Traffic (Branding): Social ads were finely tuned to resonate with the target demographics
• PPC (Lead Gen): Introduced after six months of branding efforts, this strategy focused on converting interest into actionable leads with data-driven precision.

• Narrative-Driven Content: We crafted content that showcased real student stories, academic achievements, and campus life, providing a relatable and aspirational perspective for our audience.
• Engaging Visuals and Interactive Elements: High-quality visuals and interactive elements were employed to maximize engagement and foster a connection with the brand.

• Record-Breaking Enrollment: Each term saw an increase in enrollment numbers, culminating in the highest figures seen in over a decade during Fall 2024.
• Enhanced Brand Engagement: The campaigns significantly improved viewer interaction and engagement metrics across all platforms.