Case Study

INTENSE FOUR WEEK DIGITAL CAMPAIGN YIELDS AN 88% INCREASE IN ADMITTED STUDENTS FOR THE COLLEGE OF SCIENCE AT A FOUR-YEAR STATE UNIVERSITY For the College of Science at a four-year state university, recruiting high schoolers who excel in science, tech, engineering [...]

In 2023, the campaign ran only April through June, and garnered an average of 217 conversions each month. In 2024, the campaign has been consistently running through the first 6 months of the year, generating an average of 380 per month.

Our campaign for The University of Northern Colorado (UNC) resulted in 26,431 users reached, a 0.58% click-through rate (CTR) and 617 registrants, exceeding goal by 23%.

Using Digital Display, Extended Reach Display, Social Media Marketing and Paid Search (SEM), this campaign for a community college achieved 0.37% CTR, 4,000 targeted visits, 401,296 impressions and 54% Y.O.Y. increase in users in targeted geography.

The campaign achieved a 37% increase in attributable form-fill conversions. Enrollment outpaced last year by 145%, and evening classes reached 100% capacity within 45 days.

The campaign achieved a 60% reduction in cost per acquisition and a 55% boost in enrollments. By centralizing the management of the school's many degree programs, we lowered our student acquisition costs from over $100 per lead to under $50, thanks to our large pool of experienced strategists.

The college saw a significant increase in enrollment, from 5,500 full-time equivalent students in 2022/2023 to 5,800 FTE in 2023/2024, on pace and expected to exceed the target and generate a high return on investment (ROI).