Creative Approach to Video Radically Improves University’s Campaign Performance
Digital savvy approach to video advertising yields nearly 4 times more direct conversions at a lower cost per click. CAMPAIGN RESULTS 3x the number clicks at a lower cost per [...]
University Increases Qualified Graduate Program Candidates
DATA-DRIVEN, HIGHLY TARGETED PPC CAMPAIGN RESULTS IN IMMEDIATE INCREASE OF QUALIFIED GRADUATE PROGRAM CANDIDATES A university seeking to increase qualified applicants for a graduate program leading to a Doctor of Physical Therapy (DPT) degree experienced lead to enrollment timeline cut in [...]
Charter school sees 132% enrollment boost with multi-channel marketing campaign
An online charter school in Oregon saw a 132% increase in conversion rate from our SEM campaign.
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AI for Education
A Marketer’s Guide to Visibility, Discovery, and Enrollment in an AI-Mediated World
Prospective students aren’t just searching differently. They’re discovering, comparing, and evaluating institutions through AI before they ever visit a website.
This guide explores how AI is reshaping the enrollment journey and what enrollment marketers can do to improve visibility, build trust, and prepare for the future of student discovery.