Second Annual Parents and Students Survey
In our 2nd Annual Parents and Students Post-Secondary Education Survey, we uncovered the motivations driving the most targeted segments for education marketers: high school students and their parents. We outline how all institutions – public and private four-year schools, community colleges, and vocational education programs – can work through or mitigate the current challenges impacting post-secondary enrollment.
Four Pillars of Higher Ed Enrollment Marketing Whitepaper
This informative free guide offers actionable insights and strategies, drawing from our extensive industry experience and data-informed approach. These pillars encompass the essential components of higher education enrollment marketing, from laying the groundwork to ongoing refinement and improvement. Designed specifically for marketing executives in colleges and universities, the whitepaper provides the tools needed to navigate and succeed in today’s dynamic educational landscape.
Demystifying SEO for Higher Education Whitepaper
To stand out among thousands of colleges and universities, it’s essential to shift resources towards developing your online presence. Search engine optimization (SEO) is crucial for higher education institutions to ensure visibility and attract prospective students.
Display Advertising Throughout the Journey Whitepaper
Advance Education’s unique approach, Layered Display, is a proven technique combining a traditionally top-of-funnel solution, to have significant positive impact on other campaign tactics, such as search, social, organic, and direct website engagement. This whitepaper dives into more detail including methodology and key findings related to this unique approach to display advertising for higher education institutions.
The Prospective Student Journey: Reaching Traditional College Students Whitepaper 2024
The Prospective Student Journey Whitepaper is here! We have identified four specific points in the journey where schools can make small changes that can increase the number of incoming students. Download our latest whitepaper today to learn how to implement these changes and optimize these opportunities.
2024 Parent & Student Survey Webinar
We are excited to present our follow-up to last year's Parent & Student survey whitepaper – an in-depth webinar with the team here at Advance Education.
Streaming Video For Enrollment Marketing Whitepaper
YouTube has exceeded expectations by becoming the most dominant streaming platform. In 2024, YouTube surpassed Netflix by having 9.7% of all US TV viewership in May, as reported by Nielsen’s “The Gauge” Report. Designed specifically for marketing executives in colleges and universities, this whitepaper explores how streaming video can be strategically interwoven into multi-channel, higher education enrollment marketing campaigns.
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OUR LATEST WHITEPAPER
The 2nd Annual
Parent & Student Survey
As we approach 2025, the landscape of higher education is undergoing seismic changes. Amidst these challenges, we conducted our 2nd Annual Post-Secondary Education Survey to better understand the perspectives of students and their parents. Now these insights are available for download.