2024 Holiday Cookbook
Season's Greetings! The folks at Advance Education Midwest put together a little holiday cookbook should you find yourself needing a delicious dish for an upcoming holiday party. Enjoy!
The College Search: Parents and Students Value Proposition Compared
According to our annual survey, parents and their students – perhaps surprisingly – value nearly the same aspects of the post-secondary education experience and are mostly on the same page about their larger concerns.
How Students and Parents are Making Post-Secondary Decisions
Through our latest annual survey, we learned a great deal about the higher education decision making process for both students and their parents. We uncovered some overlapping influences as well as some divergent ones, and saw just how much some things matter to each target segment.
Survey Insights: The Challenges and Opportunities
In our 2nd Annual Parents and Students Post-Secondary Education Survey, we outline how all institutions – public and private four-year schools, community colleges, and vocational education programs – can work through or mitigate significant challenges impacting enrollment, including the Enrollment Cliff, rising education costs and ROI of post-secondary education, labor market demands and much more.
Can Dual Enrollment Help Fill Higher Education Classrooms?
Higher education institutions of all types are under intense pressure from drops in enrollment. Finding more pathways to bring students into an institution can help colleges survive this national enrollment slump. One way to deliver a smoother pathway to college for some students is to partner with high schools to offer dual enrollment courses. Dual enrollment courses can potentially encourage students who wouldn’t otherwise have considered college to enroll after high school.
Implicit Marketing: Understanding Your Target Prospects (part 2)
The first step in reevaluating your implicit messaging is understanding your prospective students more fully. Each group of likely students will view your school through a different lens. First-generation high school graduates with immigrant parents may need to see more students like themselves represented in your materials, while a “some college, no degree” entering student may be more impressed by the range of flexible options that allow them to change their course load to accommodate their family and work lives.
Pillars of Higher Ed Enrollment Marketing: Continuous Analysis and Optimization
The only constant in life and business is change. The ability to adapt and evolve is critical for sustained success. By delving into the metrics and employing strategic optimization, colleges and universities can secure a competitive advantage, can boost efficiency and effectiveness over time and improve ROI.
Recent Posts
OUR LATEST WHITEPAPER
The 2nd Annual
Parent & Student Survey
As we approach 2025, the landscape of higher education is undergoing seismic changes. Amidst these challenges, we conducted our 2nd Annual Post-Secondary Education Survey to better understand the perspectives of students and their parents. Now these insights are available for download.