Immediate College Enrollment Rate 2022
As a lifelong student, I recently learned what the Immediate College Enrollment Rate represents and seeing the trend line barely achieve a passing grade illustrates the need for powerful storytelling and showcasing value across all brands in higher education.
Marketing and Enrollment: Different Mindsets, Similar Goals
Enrollment and marketing staff have many of the same overall goals. We all want our colleges to succeed. We want healthy enrollment numbers, happy students, and successful graduates.
The Changing Face of Equity in Admissions
For most colleges, the Supreme Court ruling banning consideration of race in admissions changes very little. About 95% of colleges in the U.S. admit 50% or more of their applicants, and race is not a significant factor in the admissions decision for most colleges if [...]
Enrollment Software Integration: Leveraging Your Connections to the Rest of the School
Changes in college admissions and enrollment over the past few years have been fast and furious—not even counting all the upheaval of operating during a global pandemic. And changes in the capabilities of software and cloud systems to make recruiting and enrolling students [...]
GA4 Setup (Intro Part II)
With the looming sunset of Universal Analytics nearly upon us all, (and Google is quite aggressive in the reminders to complete GA4 setup…), an atmosphere of apprehension is working its way through our beloved marketing worlds.
College Marketing Content That Grabs—and Holds!—Attention: Articles
Would you like some marketing assets that can give you returns year after year? In this age of speed, it’s great to have content that can anchor your efforts and build awareness by just sitting there on your website. Not only can you [...]
9 College Digital Marketing Strategies for 2023
Digital marketing provides a foundation for keeping a stream of prospective students applying to your college, but it has become ever more critical as we all face the coming enrollment cliff. Demographics are not on our side for college-aged prospective students enrolling in [...]
