On-Campus, Off-Campus, Commuter-Campus: Marketing Student Life Across the Spectrum
Life as a student—that’s the fun part of college. Students look forward to making new friends, trying new clubs or hobbies, getting educational support services, and having a great experience in college. While education is the central mission of higher education institutions, all [...]
Digital Transformation in Higher Ed Marketing to Weather Enrollment Challenges
The promise of a new way of working in admissions and recruitment is on the horizon, waiting to take hold in many colleges across the country. Digital transformation is the buzzword on many lips, yet it is poorly understood. While many institutions have [...]
Appealing to Both Sides of the Political Divide in Education
Partisan divides and polarization are dominant themes in public discourse, and higher education is not immune. Opinions about higher education vary between Democrats and Republicans, just as in other domains of life. College admissions professionals can help make higher education a welcoming environment [...]
The Pros & Cons of Social Media Use on Campus: Adapting to Today’s Student Needs
Instagram. TikTok. YouTube. Snapchat. Social media use is high among college students. It is an unavoidable fact of campus life. (And a great way to reach the students of today.) Updating your policies, practices, and interactions with students on social media is vital [...]
SEM/SEO Synergy in College Marketing
Higher ed professionals know that students use search engines to discover college websites, which is a crucial part of recruiting. The imminent enrollment cliff makes it increasingly important for your website to appear high on search results. With fewer prospective students to recruit [...]
Why Your College’s Location Matters in Marketing
Location, location, location, as they say in real estate. It can help you attract students to your school. But no matter whether your campus is rural, in the middle of a big city, or somewhere in between, you can market the unique attributes [...]
The Challenges for Enrollment Professionals.
1.Lower numbers of traditional college-age students in the coming years 2. Drops in male enrollment and graduation rate 3.Societal perceptions that higher education may not be worth the cost 4. Increasing numbers of non-traditional students requiring different outreach and support 5. Shifting student [...]
