Insights

The coming enrollment cliff affects all higher education institutions, but small colleges are in the most precarious position. With the number of traditional college-aged students contracting starting in 2025 nationwide, small colleges need to do a lot to stay viable and survive the [...]

Testimonials are some of the most effective tools in your marketing arsenal. With graduation coming up, it is a perfect moment to get a range of testimonials you can use immediately and store in your archive for future marketing efforts. […]

Video is key to reaching your target audiences in marketing, but even more so for the digital natives colleges want to attract. In 2022, Cisco projects that 82% of all consumer internet traffic will be video, increasing by about 34% each year. That’s a lot of [...]

The environment is the number one concern for Gen Z, with college students mostly falling squarely in this age demographic. For millennial students coming back to college, opinions by some metrics show even stronger support for sustainability. While the environmental sustainability of your [...]

Life as a student—that’s the fun part of college. Students look forward to making new friends, trying new clubs or hobbies, getting educational support services, and having a great experience in college. While education is the central mission of higher education institutions, all [...]

The promise of a new way of working in admissions and recruitment is on the horizon, waiting to take hold in many colleges across the country. Digital transformation is the buzzword on many lips, yet it is poorly understood. While many institutions have [...]

Partisan divides and polarization are dominant themes in public discourse, and higher education is not immune. Opinions about higher education vary between Democrats and Republicans, just as in other domains of life. College admissions professionals can help make higher education a welcoming environment [...]