Insights

Instagram. TikTok. YouTube. Snapchat. Social media use is high among college students. It is an unavoidable fact of campus life. (And a great way to reach the students of today.) Updating your policies, practices, and interactions with students on social media is vital [...]

Higher ed professionals know that students use search engines to discover college websites, which is a crucial part of recruiting. The imminent enrollment cliff makes it increasingly important for your website to appear high on search results. With fewer prospective students to recruit [...]

Location, location, location, as they say in real estate. It can help you attract students to your school. But no matter whether your campus is rural, in the middle of a big city, or somewhere in between, you can market the unique attributes [...]

1.Lower numbers of traditional college-age students in the coming years 2. Drops in male enrollment and graduation rate 3.Societal perceptions that higher education may not be worth the cost 4. Increasing numbers of non-traditional students requiring different outreach and support 5. Shifting student [...]

College marketers are increasingly using geolocation services, and for a good reason—it helps get information to the people most likely to be interested in your school. A geolocation is the physical location of a device, and marketing targeting a device in a defined [...]

Student success is part of our mission, and seeing students do well in college is gratifying. But what about success after college, in the “real” world? The world is uncertain now, with rapid shifts in employment, housing, transportation—every facet of life. Indeed, as [...]

Digital communication has changed how we communicate with prospective students, and our communication strategies have become ever more critical as we navigate the rapidly changing higher education marketplace. Take a moment to see where you can take it up a notch and cut [...]