How Much Influence Do Parents Have Over College Selection?
Almost half of parents feel they influence college choice, yet the student will make the final decision. About 23% of survey respondents felt they have an influence and must ultimately agree to the college choice. However, almost 20% of parents said that [...]
The Value of Social Capital for Struggling Students
Who you know makes a huge difference in your success in life, and middle- and higher-income students have more access to social circles that can help them succeed. For equity initiatives to fully reach the students who can use a leg up, providing [...]
Who Are Today’s Nontraditional Students?
According to the NCES, about 73% of students enrolled in higher education fit into a broader definition of nontraditional student. While some characteristics of the current evolving and multifaceted student group are similar to previous generations, they have distinct, individual, and pressing needs. Therefore, a [...]
Leveraging Alumni in Enrollment Marketing
Connection and collaboration are the most valuable tools for an admissions marketing team. When the aim of increasing enrollment combines with the goal of engaging alumni, you are connecting two sets of constituents and two departments in the university. While alumni relations departments [...]
The Do’s and Don’ts of Digital Marketing for Higher Education
Digital marketing offers you a great return on investment, but you can always optimize it further. Here are some do’s and don’ts that can help higher education institutions of all sizes think about their digital strategies: […]
Google Analytics – Intro to GA4
Now that my birthday month of July has passed, and I journey into a new year even wiser, I thought about another important milestone we have just crossed in the marketing world: the time left for Universal Analytics is now [...]
5 Higher Ed Marketing Strategy Tips
A marketing strategy contains many elements that work together to help you meet various goals for your higher education institution. First off, you need to make potential applicants, parents, high school teachers, and the general public aware of your program. Then, you must [...]
