Where Do Parents Notice College Advertising?
We asked parents to rank where they most noticed college advertising, and half the respondents chose social media as their first choice. While direct mail received the subsequent most first place responses from a quarter of respondents, more than a quarter ranked it [...]
Creating Goals for Data Analytics in Marketing Higher Ed
Colleges and universities are increasingly using data analytics to impact their institutions positively. While businesses often use analytics to lower costs, increase profits, or improve customer satisfaction, these goals are not entirely dissimilar from what education professionals can achieve through data projects. But [...]
How Much Influence Do Parents Have Over College Selection?
Almost half of parents feel they influence college choice, yet the student will make the final decision. About 23% of survey respondents felt they have an influence and must ultimately agree to the college choice. However, almost 20% of parents said that [...]
The Value of Social Capital for Struggling Students
Who you know makes a huge difference in your success in life, and middle- and higher-income students have more access to social circles that can help them succeed. For equity initiatives to fully reach the students who can use a leg up, providing [...]
Who Are Today’s Nontraditional Students?
According to the NCES, about 73% of students enrolled in higher education fit into a broader definition of nontraditional student. While some characteristics of the current evolving and multifaceted student group are similar to previous generations, they have distinct, individual, and pressing needs. Therefore, a [...]
Leveraging Alumni in Enrollment Marketing
Connection and collaboration are the most valuable tools for an admissions marketing team. When the aim of increasing enrollment combines with the goal of engaging alumni, you are connecting two sets of constituents and two departments in the university. While alumni relations departments [...]
The Do’s and Don’ts of Digital Marketing for Higher Education
Digital marketing offers you a great return on investment, but you can always optimize it further. Here are some do’s and don’ts that can help higher education institutions of all sizes think about their digital strategies: […]
