April 2, 2025

Insights

2022 Parent Survey: Where Do Parents Start When Researching Colleges and Universities?

The overwhelmingly popular place to begin college research is on the college’s website. Eighty-four percent of parents selected “college website,” which closely tracks the results from our January poll of students themselves. The following two most popular choices were "search engines" and "teachers [...]

By |November 16, 2022|Categories: Insights|Tags: |

Physical vs. Digital Campuses: The Tug-of-War

Where people learn is shifting, and the tension between online and face-to-face learning creates new challenges for college planners and marketers. Many factors impacted the physical campus even before the pandemic shuttered campuses and moved classes online. Enrollments were trending downward, forcing colleges [...]

By |October 25, 2022|Categories: Insights|

Where Do Parents Notice College Advertising?

We asked parents to rank where they most noticed college advertising, and half the respondents chose social media as their first choice. While direct mail received the subsequent most first place responses from a quarter of respondents, more than a quarter ranked it [...]

By |October 5, 2022|Categories: Insights|Tags: |

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advance education parent and student survey whitepaper

OUR LATEST WHITEPAPER

The 2nd Annual

Parent & Student Survey

Advance Education surveyed more than 500 high school students and over 500 parents of high school students about their journey to decide what’s next after high school graduation. This survey uncovers the motivations driving their choices.

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