How to Win in the New Education Era
The path forward is clear for marketers ready to embrace the vocational and skills-based education boom. The institutions that adapt now will capture the students—and the loyalty—that will shape the next decade.
Defying the Enrollment Cliff: What Alabama’s Growth Reveals About Shifting Higher Ed Trends
Across much of the country, higher education leaders are working to stabilize enrollment amid changing demographics, shifting student expectations, and increasing competition from alternative learning paths. Nationally, 30 states have seen declines in full-time undergraduate enrollment between 2015 and 2024. Yet a [...]
Education Marketing Metrics: Why Web Traffic Doesn’t Equal Enrollment
Today’s student journey has evolved dramatically. With AI-powered search, aggregator platforms, and peer-driven reviews, prospective students are gathering nearly all their information before they ever click on your site.
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OUR LATEST WHITEPAPER
3rd Annual Parent & Student Survey
The New Rules Of Higher Education Marketing
How AI and Shifting Family Priorities are Reshaping Student Recruitment
AI isn’t new. It’s normal. Students and parents alike are increasingly using LLMs for research – for everything from homework help to their best options for higher education. If families already use AI to choose, the question is: how is your institution meeting them there? Our latest whitepaper outlines how to publish AI-readable answers to the most asked questions, making your value legible to both humans and machines.