Factors Affecting Enrollment
Almost all colleges have seen decreased enrollment over the past decade. Predictions for an even steeper enrollment cliff in 2026 have higher education professionals worried. With reduced populations of high school graduates in the pipeline for college, there are challenges ahead for [...]
Journal: 2022 UPCEA MEMS Conference Key Takeaways
With this year coming to an extremely frosty finale I know everyone’s social feeds are being inundated with Top of 2022 lists and 2023 predictions (our very own whitepaper is launching soon..). I need to perform a home base slide before the new year and share one final reflection that may not have received enough attention: the 2022 UPCEA MEMs conference. Here are my 2022 UPCEA MEMS Conference Key Insights.
2022 Parent Survey: Where Do Parents Start When Researching Colleges and Universities?
The overwhelmingly popular place to begin college research is on the college’s website. Eighty-four percent of parents selected “college website,” which closely tracks the results from our January poll of students themselves. The following two most popular choices were "search engines" and "teachers [...]
Degree vs. Skills-Based Learning: Positioning Your Programs
Higher education is an increasingly important part of our economy, requiring highly skilled graduates in many fields. Colleges, universities, and trade schools contribute to the productivity of our country by training people in the skills that 21st-century employers require. Yet education is not [...]
Physical vs. Digital Campuses: The Tug-of-War
Where people learn is shifting, and the tension between online and face-to-face learning creates new challenges for college planners and marketers. Many factors impacted the physical campus even before the pandemic shuttered campuses and moved classes online. Enrollments were trending downward, forcing colleges [...]
2022 Parent Survey: 80% prefer a school less than 6 hours away from home
About a third of parents will feel comfortable with their kids in a school under two hours away, and another third are fine with their student being 2-4 hours away. However, less than 20% would be comfortable with their student over six [...]
2022 Parent Survey: Cost is top-of-mind for most parents
Sixty-two percent of parents responded that the parents would partially cover college costs, along with student scholarships and loans. About 17% of parents said the student is responsible, and another 17% said the parents and family are responsible for paying for college so, [...]
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OUR LATEST WHITEPAPER
Higher Education Marketing
Challenges, Solutions & Strategies
With rising competition from alternative credentials and online education, and fewer students entering college due to the enrollment cliff, higher ed marketers face steep challenges. Our latest whitepaper explores these issues and offers data-driven strategies and expert insights to help navigate them.