7 Ways to Appeal to Traditional Transfer Students
As demographic shifts point to smaller applicant pools and an overall drop in direct-entry undergraduate students, colleges and universities will increasingly be competing for students to keep their enrollment numbers up. Making it easier for students to transfer opens up an avenue to [...]
The Trends in Peer-to-Peer Mentoring and Tutoring
Higher education institutions need every tool they can muster to help students achieve academically. Social and emotional factors can either detract from or form the foundation of student success. While we have seen rising numbers of programs that utilize peer-to-peer mentorship in education [...]
Direct Mail vs. Email: Which is best for reaching potential students?
Do high school students actually read physical mail from colleges sent to their homes? […]
Give ‘em Some Credit: Assessing Prior Learning
Colleges and universities looking to keep their enrollment numbers strong need to look for all possible students. With the number of students enrolling in US higher education institutions declining steadily since 2011 and the massive declines in enrollment during 2020 and 2021 due to the [...]
Ranking the Deciding Factors for College Choice
The primary ways that students begin their college search are through websites and Google, so adapting messaging that will attract prospects should focus on website optimization and search advertising. In addition, analyzing where prospects first heard of your school may help you refine [...]
Where Do High School Students Pay Attention to Potential Colleges?
When it is time to focus attention on their potential school options, students shift to noticing email and social media the most, with still directing some attention to what they hear from counselors. […]
Can You Market Backwards? Reverse Direct Mail Lookup for Colleges
Everything is online—everything, that is, except for direct mail. If you have the addresses of potential students, you can certainly send them direct mail. But direct mail is costly, and it’s not always effective. Our survey found that only about 14% of high [...]
