Insights

Student affairs and support professionals are on the front lines of providing today’s students with resources to succeed at learning. Burnout and mental health challenges are rampant in society, but college students have had a particularly tough time in the past three years. [...]

Many colleges and universities realize that they can add appeal to their offerings with distance learning tools, increasingly incorporating hybrid elements into their traditional offerings. Of course, online learning has always had some extra allure for adult, non-traditional students. […]

With a rapidly shifting higher education sector, schools need to fully use every tool at their disposal to help them attract, enroll, and support students through graduation. Unfortunately, universities generally underuse the information they possess. Individual departments often hold data that is not [...]

In marketing, there is tension between content and design. Which is more important? Which should come first? How should you allocate a limited budget? These questions come up for everyone in marketing, and the higher education enrollment profession is no stranger to this [...]

Admissions digitization efforts require creativity, structure, and consideration of the wide range of student needs and preferences. Reaching students “where they are” can count for a lot, with live events on social media, access to chats and Q & A sessions in multiple [...]

Big data has many uses in higher education, with many applications transferred over from business uses. Colleges and universities are adopting analytics to improve enrollment and retention. Two of the AI tools in the arsenal for schools are behavioral targeting and predictive analytics. [...]

Imagine a prospective student thinking about schools. First, they browse a few websites for colleges nearby, just glancing at the programs. Then they are off to do something else. Real life. Whether this prospect is a high school senior or a working parent, [...]