Insights

 The past two years have forced higher education institutions to rethink everything—including how to celebrate graduation—with public health protocols shifting rapidly. And while we are hopeful that the pandemic will be less of an issue going forward, there is always uncertainty in the [...]

The admissions office recruits prospective students, while the alumni office works to engage graduates in furthering the college’s reputation, finances, and reach. They’re at opposite ends of the journey in higher education, or so it would seem. But there are ways in which [...]

Colleges and universities seeking to grab the attention of Gen Z prospective students need to incorporate video into their marketing. Whether a school is small or large, video remains one of the most powerful tools to “speak” to potential enrollees. Video can live [...]

Websites play a huge role in how today’s teens research higher education. Smaller institutions can get a lot of mileage out of an optimized website. AMG Higher Education’s survey of high school students shows many ways in which websites are crucial to being [...]

Student affairs and support professionals are on the front lines of providing today’s students with resources to succeed at learning. Burnout and mental health challenges are rampant in society, but college students have had a particularly tough time in the past three years. [...]

Many colleges and universities realize that they can add appeal to their offerings with distance learning tools, increasingly incorporating hybrid elements into their traditional offerings. Of course, online learning has always had some extra allure for adult, non-traditional students. […]

With a rapidly shifting higher education sector, schools need to fully use every tool at their disposal to help them attract, enroll, and support students through graduation. Unfortunately, universities generally underuse the information they possess. Individual departments often hold data that is not [...]