The Digital Divide and Its Impact on Admissions
While the digital divide impacts the whole school journey, certain aspects of technological inequity directly impact admissions departments. The switch to remote applications during the Covid-19 pandemic revealed many underlying issues. Addressing these can help bring more equity to the admissions process, get [...]
“Is It Worth It?” Promoting the Value of Higher Education
A college degree pays off for the vast majority of people. The increase in earnings is just one factor in what college gives to students, but the “return on investment” is a useful quantitative measure of the value of an education. And while [...]
Bringing Direct Mail into the Digital Space
Have you ever thought about somehow using your prospective direct mail list to target users on the internet? […]
Calling all High School Student and Future Tuition Buyers!
Are you either a high school student or future tuition buyer for a student? We are seeking information from both groups about the college decision process. Each respondent who makes it to the end of the survey will be entered for a [...]
7 Things That Motivate Adult Learners to Finish Their Degrees
Adult learners consistently have the lowest persistence and first-year retention rates of any student age group, with rates hovering around 50% in most recent years. While students over age 24 have diverse reasons for dropping out of school, the group as a whole [...]
95% of Your Student Marketing is Ending Up in the Trash
The average college-hopeful student receives 454 pieces of mail per year. Is this the most effective medium to make meaningful engagements with potential students? […]
Remedial Education and the Pandemic: How Colleges Can Pick Up the Slack
Remedial education, especially for adult learners in community college and trade school programs, has been a fixture for years and one that has been well-studied over the past couple of decades. […]
