Insights

In marketing, there is tension between content and design. Which is more important? Which should come first? How should you allocate a limited budget? These questions come up for everyone in marketing, and the higher education enrollment profession is no stranger to this [...]

Admissions digitization efforts require creativity, structure, and consideration of the wide range of student needs and preferences. Reaching students “where they are” can count for a lot, with live events on social media, access to chats and Q & A sessions in multiple [...]

Big data has many uses in higher education, with many applications transferred over from business uses. Colleges and universities are adopting analytics to improve enrollment and retention. Two of the AI tools in the arsenal for schools are behavioral targeting and predictive analytics. [...]

Imagine a prospective student thinking about schools. First, they browse a few websites for colleges nearby, just glancing at the programs. Then they are off to do something else. Real life. Whether this prospect is a high school senior or a working parent, [...]

Higher education marketing has sprung into the digital age, but not all institutions effectively use the available tools to target their prospective students. Geofencing, where marketers target advertising to mobile devices that enter a specific geographic area, is one innovation that can deliver [...]

Higher education is now well steeped in digital marketing to reach prospective students and their parents. Institutions that lag will need to increase their use of social and online platforms to help them achieve their admissions goals. Here are key trends that will [...]

We believe effective marketing begins with effective storytelling. […]