Insights

Big data has many uses in higher education, with many applications transferred over from business uses. Colleges and universities are adopting analytics to improve enrollment and retention. Two of the AI tools in the arsenal for schools are behavioral targeting and predictive analytics. [...]

Imagine a prospective student thinking about schools. First, they browse a few websites for colleges nearby, just glancing at the programs. Then they are off to do something else. Real life. Whether this prospect is a high school senior or a working parent, [...]

Higher education marketing has sprung into the digital age, but not all institutions effectively use the available tools to target their prospective students. Geofencing, where marketers target advertising to mobile devices that enter a specific geographic area, is one innovation that can deliver [...]

Higher education is now well steeped in digital marketing to reach prospective students and their parents. Institutions that lag will need to increase their use of social and online platforms to help them achieve their admissions goals. Here are key trends that will [...]

We believe effective marketing begins with effective storytelling. […]

Most religious and vocational schools are smaller than public universities, but that doesn’t mean they are less desirable to prospective students. […]

Safety and preparedness on campus are central to creating a conducive learning environment. Parents want to know they are sending their kids to an environment where student safety is a priority and students want to feel safe and nurtured on campus. […]