Download: Expanding Recruitment Whitepaper
Finding the silver lining in the past year’s experiences for higher education admissions may seem complicated but looking at what has been working before applying it to new target students may prove valuable. 51% of students reported that they are reconsidering their [...]
Crisis Communication for Higher Education Marketers
The pandemic made it clear to institutions and businesses that crisis communication is an integral part of running an organization. But for educational institutions, where reputation is linked to admissions, faculty recruitment, and funding, managing crisis communication can be the difference between a [...]
The Zen of Admissions: Reducing Stress for Schools and Students
Admissions season is stressful for college admission departments, with competition for a shrinking pool of potential students, changes in the application process, and expectations from university administration all adding pressure to the job. High school seniors are trying to keep up their regular [...]
3 Ways to Adapt Your Messaging to Changing Student Needs
Student needs change in normal times, but the pandemic has forced schools to be nimbler than ever before in altering their messaging to address rapidly shifting conditions. From the perspective of recruiting, clear communication to prospective students is important, but seeing enrolled students [...]
How to Impress Students and Their Parents (Virtually)
Video is king in marketing, with users spending 88% more time on websites with video. But Zoom and other video conferencing can extend the reach into a more personal realm. Together with your other marketing efforts, video conferencing can help not just with [...]
Are Standardized Tests on the Endangered List?
The pandemic cancellations of SAT and ACT test sessions have accelerated the trend of test-optional admissions a universities and colleges. Though brought on by necessity, there were already reasons for colleges to opt out of using standardized tests in evaluating potential students, including claims of bias in the tests. But did Covid-19 put the last nail in the coffin of admissions testing? Or is some form of testing here to stay? The answer seems hazy at this point, but let’s explore the issue.
Why Tech Industry Internship Programs Can Be a Good Model for Colleges
Facebook University, Twitter Academy, and Google’s Student Training in Engineering Program—all these tech industry programs embed education into the internship experience. Aligning work with education and education with industry needs is a given in computer science. Many colleges encourage internships beyond the [...]
