Two-Thirds of Students Pick Colleges Based on Post-Grad Success—Is Your Marketing Missing This Critical Message?!
Colleges are laser focused on convincing students their school is the right choice – but our research shows parents have tremendous influence on most post-secondary choices. Don't miss out on reaching half of your decision makers.
Parent Power: The Missing Link in Your Enrollment Strategy (New Data Reveals What Actually Drives Family Decisions)
Colleges are laser focused on convincing students their school is the right choice – but our research shows parents have tremendous influence on most post-secondary choices. Don't miss out on reaching half of your decision makers.
The Generation Gap That’s Changing Higher Ed: Why Parents Are Doubling Down on Vocational Education
Parents understand the challenges of rising college costs and the hardship that long-term debt brings to their children’s lives, and twice as many parents are considering career and vocational education for their children.
Recent Posts
OUR LATEST WHITEPAPER
3rd Annual Parent & Student Survey
The New Rules Of Higher Education Marketing
How AI and Shifting Family Priorities are Reshaping Student Recruitment
AI isn’t new. It’s normal. Students and parents alike are increasingly using LLMs for research – for everything from homework help to their best options for higher education. If families already use AI to choose, the question is: how is your institution meeting them there? Our latest whitepaper outlines how to publish AI-readable answers to the most asked questions, making your value legible to both humans and machines.