Expanding Recruitment with Snap and TikTok
As more and more options for digital interaction arise, it is critical to frequently assess which social media platforms students are using. Focusing your efforts on where the potential students are already located, such as newer social media options, can give you a [...]
How Community Colleges are “Indispensable”
Let me count the ways. Inexpensive tuition. Open-door policies. Enrolling large numbers of underserved minority, low income, and first-generation college students. Workforce preparation. Workforce preparation. And workforce preparation. While community colleges operate in the perfect position to provide vocational education, there is much [...]
Expanding Recruitment: Personalization and Relationship Building
Empathy and listening to potential students became a more important feature of operations during the changing conditions in 2020. It became clear that a personal approach to each potential student increased the chances of continuing through to application and further. However, just adding [...]
Download: Expanding Recruitment Whitepaper
Finding the silver lining in the past year’s experiences for higher education admissions may seem complicated but looking at what has been working before applying it to new target students may prove valuable. 51% of students reported that they are reconsidering their [...]
Crisis Communication for Higher Education Marketers
The pandemic made it clear to institutions and businesses that crisis communication is an integral part of running an organization. But for educational institutions, where reputation is linked to admissions, faculty recruitment, and funding, managing crisis communication can be the difference between a [...]
The Zen of Admissions: Reducing Stress for Schools and Students
Admissions season is stressful for college admission departments, with competition for a shrinking pool of potential students, changes in the application process, and expectations from university administration all adding pressure to the job. High school seniors are trying to keep up their regular [...]
3 Ways to Adapt Your Messaging to Changing Student Needs
Student needs change in normal times, but the pandemic has forced schools to be nimbler than ever before in altering their messaging to address rapidly shifting conditions. From the perspective of recruiting, clear communication to prospective students is important, but seeing enrolled students [...]
