How Higher Education Institutes Can Use B2B Data to Increase Enrollment
As the enrollment season draws near each year, most educational institutions struggle to garner the interest of students and increase enrollment. But to take a competitive edge, colleges and universities have to harness the power of B2B data. In fact, B2B is the [...]
Why Universities and Colleges Should Opt for a B2B Model in the Digital Age
In the last decade, education has had a significant transformation to increase engagement and offer a better learning experience to students. But lifelong learning has always been crucial to colleges and universities. With the advent of digitalization and the IT revolution, academic institutions [...]
How Regional Universities and Community Colleges Can Achieve More Growth
The education sector has been on the path of growth for some time. Even before the pandemic crisis, regional universities and community colleges were onboard with modern tech and digital solutions to drive more growth. The truth is that a lifelong continuum of [...]
Enrollment Marketing in the Pandemic
As the world experiences a large scale shutdown as a result of the COVID-19 pandemic, college officials are left scratching their heads. How can colleges, who have traditionally relied on word-of-mouth and direct sales via campus tours, possibly expect to recruit students in a time like this?
What is a Nontraditional Student?
Nearly 74% of American undergraduate college students are considered 'nontraditional', but what exactly does that mean?
The Journey to Traditional College Enrollment
Schools who actively court students and parents at an early stage have more success converting inquirers into enrolled students. The level of urgency should increase as students progress.
