Stability, Meaning, and Overall Well-being: Selling College to a Skeptical Audience
College is about more than the dream of becoming rich. Successfully marketing your school requires tapping into students’ wishes for a future full of meaningful work and secure finances—attaining the good life.
RESEARCH: Higher Education Must “Prove Value”
Key findings bring attention to the need for higher education institutions to prove their value to potential students who are increasingly drawn to immediate, lower-cost options.
WHITEPAPER: Display Advertising Throughout the Journey
By targeting an audience in stages, educational institution marketers can effectively impact and influence the most relevant prospects as they research, develop deeper interest, and ultimately make decisions. Advance Education’s unique approach, Layered Display, is a proven technique combining a traditionally top-of-funnel solution, to have significant positive impact on other campaign tactics, such as search, social, organic, and direct website engagement.
Five Creative Ways to Engage Student Prospects
Inventive approaches to engaging higher education student prospects provide an edge in attracting and enrolling prospective students. Following are five strategies to consider.
The Cookie Rollercoaster Continues
In 2020, Google announced their plan to phase out 3rd party cookies (the small pieces of data that allow marketers to serve personalized ads across websites). In January 2024, Google began restricting access to third-party cookies by default to 1% of Chrome users.
Enrollment Marketing Strategy: A Comprehensive Approach
To attract, enroll, and retain best-fit student prospects, institutions must invest in a well-thought-out enrollment marketing strategy.
The Prospective Student Journey: Marketing Optimizations for Schools of All Sizes
Inquiries represent an excellent opportunity to connect with students and initiate a relationship. When schools capture inquiry leads from interested students, this is the ideal time to begin communication.
