April 25, 2025

Insights

Factors That Influence Search Engine Rankings

Now that you understand the importance of ranking in your student enrollment journey, let’s talk about what factors that influence search engine rankings and how they can make or break your site’s place on the SERPs. According to Backlinko, there are roughly 200 ranking factors. This can make managing optimizations a struggle even for SEO experts.

By |September 24, 2024|Categories: Insights|Tags: |

Pillars of Higher Ed Enrollment Marketing: A Solid Foundation

In today’s highly competitive higher education landscape, an institution’s success relies heavily on its ability to effectively market itself and stand out from the crowd. To achieve this, colleges and universities must establish a solid foundation that encompasses a well-defined brand, comprehensive market intelligence, strategic goals supported by data, and the right technology infrastructure.

By |September 20, 2024|Categories: Insights|Tags: , , |

The Shift in Student Recruitment

Traditional Methods vs. Digital Methods In the past, student recruitment primarily relied on traditional methods such as school visits, college fairs, direct mail campaigns, and print advertisements. These approaches focused on face-to-face interactions and distributing physical materials to prospective students. High school visits allowed admissions officers to connect personally with students and provide detailed information about their institutions.

By |September 17, 2024|Categories: Insights|Tags: |

WHITEPAPER: Display Advertising Throughout the Journey

By targeting an audience in stages, educational institution marketers can effectively impact and influence the most relevant prospects as they research, develop deeper interest, and ultimately make decisions. Advance Education’s unique approach, Layered Display, is a proven technique combining a traditionally top-of-funnel solution, to have significant positive impact on other campaign tactics, such as search, social, organic, and direct website engagement.

By |August 16, 2024|Categories: Insights|Tags: , , |

Recent Posts

advance education parent and student survey whitepaper

OUR LATEST WHITEPAPER

The 2nd Annual

Parent & Student Survey

Advance Education surveyed more than 500 high school students and over 500 parents of high school students about their journey to decide what’s next after high school graduation. This survey uncovers the motivations driving their choices.

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