TIPS: 5 WAYS TO KEEP YOUR DIGITAL MARKETING ON COURSE
These digital marketing strategies can help you stay clear of dead ends and optimize your marketing.
The Crumbling Cookie Jar: Embracing Contextual Targeting in a Cookieless Future
Unlike cookie-based targeting, which follows users around the web, contextual targeting focuses on the environments where ads appear.
Mobile First! Why Your Desktop Marketing is Outdated
Discovery happens on mobile: 63% of product discoveries occur on smartphones (Think with Google, 2023). If you're not there, you're invisible.
Increasing Enrollment Q&A: Admissions and Marketing Must Work Together
Advance Education has first-hand experience working directly in schools to increase enrollment and has seen results with millennials and Gen Z. The world has changed. We asked Advance Education’s admission expert, Sarah Holmes, to provide some insights and tips.
Amplify Your Grant-Funded Initiatives
HOW CAN WE PARTNER TO ACHIEVE YOUR GOALS? If you’re an educator looking to make a difference with your grant-funded project, we’re here to help. Whether you’re a dean, a researcher, or a grant writer, reach out to us [...]
Parent & Student Survey 2024 Edition: Most Effective Digital Marketing Channels
Our Parent & Student Survey Whitepaper also sheds light on the key considerations influencing students’ thoughts about post-secondary education options.
Parent & Student Survey 2024 Edition: The Student and Parent Search Journey
The journey to discover "what's next" after high school begins for every student, with over 50% initiating this exploration in their freshman or sophomore years, and over 80% actively engaged by junior year
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OUR LATEST WHITEPAPER
Higher Education Marketing
Challenges, Solutions & Strategies
With rising competition from alternative credentials and online education, and fewer students entering college due to the enrollment cliff, higher ed marketers face steep challenges. Our latest whitepaper explores these issues and offers data-driven strategies and expert insights to help navigate them.