Finding the silver lining in the past year’s experiences for higher education admissions may seem complicated but looking at what has been working before applying it to new target students may prove valuable. 51% of students reported that they are reconsidering their education plans during the pandemic, according to a survey by Salesforce. A university’s pandemic response is an essential factor in retention and recruitment, with 25% of students who transferred to a new institution stating that the primary reason was their former school’s handling of the pandemic. The changes wrought by lockdowns during the pandemic may help recruiting in the future if we can apply the new working methods and learn from any missteps. Expanding recruitment by utilizing techniques that have evolved during the pandemic requires exploring how marketing and communications can adapt to changing higher education climates now and into the future.
Learn more in our latest white paper:
READY TO DISCUSS YOUR EDUCATION MARKETING STRATEGY? LET’S TALK.
RECENT POSTS
Implicit Marketing: Understanding Your Target Prospects (part 2)
The first step in reevaluating your implicit messaging is understanding your prospective students more fully. Each group of likely students will view your school through a different lens. First-generation high school graduates with immigrant parents may need to see more students like themselves represented in your materials, while a “some college, no degree” entering student may be more impressed by the range of flexible options that allow them to change their course load to accommodate their family and work lives.
University of South Alabama – College of Nursing
The University of South Alabama - College of Nursing graduate program campaign illustrates the power of higher education across our health care community.
NYADI
NYADI is one of the very first clients to entrust us as their agency of record and manage multi-channel campaigns for their automotive and diesel technology school in New York. We have developed creative to promote their programs, specific class starts, and open house events across a variety of platforms that are authentic to the NYADI brand and student experience.