Finding the silver lining in the past year’s experiences for higher education admissions may seem complicated but looking at what has been working before applying it to new target students may prove valuable. 51% of students reported that they are reconsidering their education plans during the pandemic, according to a survey by Salesforce. A university’s pandemic response is an essential factor in retention and recruitment, with 25% of students who transferred to a new institution stating that the primary reason was their former school’s handling of the pandemic. The changes wrought by lockdowns during the pandemic may help recruiting in the future if we can apply the new working methods and learn from any missteps. Expanding recruitment by utilizing techniques that have evolved during the pandemic requires exploring how marketing and communications can adapt to changing higher education climates now and into the future.
Learn more in our latest white paper:
READY TO DISCUSS YOUR EDUCATION MARKETING STRATEGY? LET’S TALK.
RECENT POSTS
The Prospective Student Journey: Marketing Optimizations for Schools of All Sizes
Inquiries represent an excellent opportunity to connect with students and initiate a relationship. When schools capture inquiry leads from interested students, this is the ideal time to begin communication.
The Prospective Student Journey: Decision Time Converting Inquiries to Applicants
Let’s zoom into this critical stage and examine the micro-moments you should be focused on to improve conversion rates. Every tiny increase in your success can net more students in your classrooms.
The Prospective Student Journey: Capturing Inquiries
Most marketing touches occur before that initial inquiry. The primary objective is to transition inquirers into applicants and ultimately committed students. When students and their parents are making these decisions, from late junior to senior year, you have more opportunities to influence their decision.