Finding the silver lining in the past year’s experiences for higher education admissions may seem complicated but looking at what has been working before applying it to new target students may prove valuable. 51% of students reported that they are reconsidering their education plans during the pandemic, according to a survey by Salesforce. A university’s pandemic response is an essential factor in retention and recruitment, with 25% of students who transferred to a new institution stating that the primary reason was their former school’s handling of the pandemic. The changes wrought by lockdowns during the pandemic may help recruiting in the future if we can apply the new working methods and learn from any missteps. Expanding recruitment by utilizing techniques that have evolved during the pandemic requires exploring how marketing and communications can adapt to changing higher education climates now and into the future.
Learn more in our latest white paper:
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RECENT POSTS
Northwest Lineman College
While many of our clients utilize our creative services for their campaigns, it isn’t always the case. NLC partnered with us to manage multi-channel campaigns for one of their campus locations. With a strong in-house marketing team, they provided all creatives. To further optimize campaign performance, we recommended that our team develop a collection of creatives to serve as an A/B test. The client agreed and we look forward to analyzing the results after the testing period ends. Examples of our work is shown below.
NETTTS
Developing creative for clients with multiple program offerings that target different audiences while preserving brand consistency is something our creative team excels at. Our strategy with NETTTS has been to not only A/B test creative concepts but also seek inspiration from ads outside of the education vertical along with the collaboration sessions with key client stakeholders.
UNITECH
When developing creative for our clients, we take compliance as seriously as they do. Taking the extra steps to understand the advertising standards across multiple accrediting agencies and other governing bodies is essential. Our partnership with Unitech is a great example of how our understanding of compliance delivers creatives and messaging proofs that doesn’t require a complete rework.