Finding the silver lining in the past year’s experiences for higher education admissions may seem complicated but looking at what has been working before applying it to new target students may prove valuable. 51% of students reported that they are reconsidering their education plans during the pandemic, according to a survey by Salesforce. A university’s pandemic response is an essential factor in retention and recruitment, with 25% of students who transferred to a new institution stating that the primary reason was their former school’s handling of the pandemic. The changes wrought by lockdowns during the pandemic may help recruiting in the future if we can apply the new working methods and learn from any missteps. Expanding recruitment by utilizing techniques that have evolved during the pandemic requires exploring how marketing and communications can adapt to changing higher education climates now and into the future.
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Fort Lewis College
Fort Lewis College sought our expertise in using data to deliver laser-focused targeting to reach 14-16 year olds and the influencers in their life. Using powerful messaging and design elements, our team incorporated their assets into a series of creative concepts that visually communicates the unique experiential educational offering and diversity of the student body.
Unity Environmental University at Pineland
Advance Education developed a multi-channel campaign for Unity Environmental University at Pineland to promote a brand new campus offering in-person environmentally focused bachelor’s degree programs. Multiple creatives were developed utilizing both general brand and program specific creatives to engage targeted audiences with imagery and messaging that speaks to their passion and inspires action.
Pillars of Higher Ed Enrollment Marketing: Continuous Analysis and Optimization
The only constant in life and business is change. The ability to adapt and evolve is critical for sustained success. By delving into the metrics and employing strategic optimization, colleges and universities can secure a competitive advantage, can boost efficiency and effectiveness over time and improve ROI.