2022 Parent Survey: Cost is top-of-mind for most parents
Sixty-two percent of parents responded that the parents would partially cover college costs, along with student scholarships and loans. About 17% of parents said the student is responsible, and another 17% said the parents and family are responsible for paying for college so, consider how you communicate price and scholarship information carefully as part of your overall marketing strategy.
MARKETING INSIGHTS
- Financial aid in the form of scholarships plus student loans remains vital to parents and students, with the concern about affordability continuing.
- Ensure that your financial aid process and information are clearly and prominently featured on your website, and attend to parent concerns throughout your messaging and interactions.
