MARKETING AND STUDENT RECRUITMENT IN A NEW AGE
THE 2022 HIGHER EDUCATION OUTLOOK
Quick shifts to online operations in the spring of 2020 caused headaches but also faster digital transformation for many higher education institutions. Not only did instruction adopt new technologies, but every campus department adapted, including admissions and recruitment. New practices have turned many facets of online interaction into the normal mode for communication, accelerating innovations and improvements for higher education. By examining what changed, we can see possible future directions for colleges at all stages of their digital transformation journey.
Learn more in our latest white paper:
MARKETING AND STUDENT RECRUITMENT IN A NEW AGE
THE 2022 HIGHER EDUCATION OUTLOOK
Quick shifts to online operations in the spring of 2020 caused headaches but also faster digital transformation for many higher education institutions. Not only did instruction adopt new technologies, but every campus department adapted, including admissions and recruitment. New practices have turned many facets of online interaction into the normal mode for communication, accelerating innovations and improvements for higher education. By examining what changed, we can see possible future directions for colleges at all stages of their digital transformation journey.
Learn more in our latest white paper:
READY TO DISCUSS YOUR EDUCATION MARKETING STRATEGY? LET’S TALK.
RECENT POSTS
Can Dual Enrollment Help Fill Higher Education Classrooms?
Higher education institutions of all types are under intense pressure from drops in enrollment. Finding more pathways to bring students into an institution can help colleges survive this national enrollment slump. One way to deliver a smoother pathway to college for some students is to partner with high schools to offer dual enrollment courses. Dual enrollment courses can potentially encourage students who wouldn’t otherwise have considered college to enroll after high school.
Implicit Marketing: Understanding Your Target Prospects (part 2)
The first step in reevaluating your implicit messaging is understanding your prospective students more fully. Each group of likely students will view your school through a different lens. First-generation high school graduates with immigrant parents may need to see more students like themselves represented in your materials, while a “some college, no degree” entering student may be more impressed by the range of flexible options that allow them to change their course load to accommodate their family and work lives.
University of South Alabama – College of Nursing
The University of South Alabama - College of Nursing graduate program campaign illustrates the power of higher education across our health care community.